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What Is an Email Sender Score and Why Is It Important?

Are you tired of carefully crafting email campaigns that don’t get read or delivered? We understand that it’s frustrating to pour your time into a project that doesn’t deliver.

The truth is that you could write the perfect email with the exact content you need to convert customers, but if it isn’t getting read, it doesn’t matter.

Why isn’t your email being read? One way to find out is to check your sender score. It’s an easy trick that could change everything about how you do email marketing.

Let’s dive into sender scores and break down exactly what they are and how to check them. We’ll also talk about how to improve your sender score so your emails reach more inboxes. Let’s dive in.

What is a Sender Score?

sender score judges your email sender reputation on a scale of 0 to 100. Essentially, your IP address is compared to other IP addresses to determine your score.

A higher score means your emails will be delivered to more inboxes. A low score may be the reason your emails don’t have much impact. If they aren’t getting delivered, your ideal customers don’t even have a chance to read them and engage with your product or services.

Ideally, your score should be above 80 to have high deliverability. If your score slips below that, you may have a problem that needs to be addressed.

Your score can change every 30 days, so if you have a low score you can fix it quickly. Learn more about email sender reputation here.

What Impacts Your Sender Score?

A couple of factors will go into your brand’s email deliverability, including:

  • Do you send unsolicited emails?
  • Do you make it easy to unsubscribe?
  • Do recipients mark your emails as spam often?
  • Do you send too many emails?
  • Do your recipients respond or forward your emails to others?

With these factors in mind, you can take steps to easily improve your sender score. Let’s look at the most successful tactics for a high sender score next.

How to Improve Your Sender Score

The first thing you need to do is focus on sending high-quality emails. You should focus on sending the consistently but don’t send too many and spam your customers.

Sending too many emails is the quickest way to get people to unsubscribe or mark your email as junk, which negatively impacts your email sender reputation.

You should also rotate between product emails and editorial content. Offer your readers value for free so that they stay engaged with your message. Only sending promotional emails will turn them off quickly.

Your email list could have spam accounts on it that are bringing down your score. An email verification service can help weed out those accounts and bring your score back up.

Send Successful Emails Today

Online marketing is always changing, but one thing that won’t change is the need to get in touch with your audience. Sending high-quality and effective emails can grow your business drastically.

Check your sender score regularly to make sure you have good email deliverability. Your emails should be working for you, not the other way around.

For more marketing resources and tips, check out the rest of the blog.

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