Six Fundamentals for Sustainable Business Success in 2022
As we move further into 2018, it’s important to ensure your business is on track for success. Here are six fundamentals that will help make your business sustainable in the year ahead. By focusing on these key areas, you’ll be able to stay ahead of the competition and achieve profitability targets. So, what are these fundamentals? Attaining sustainable business growth is one of the biggest challenges business owners face. To have a successful business turnover, you need to create long-term value without exhausting the finite resources you have.
Although technology continues to evolve and circumstances for businesses now are different, the fundamentals for sustainable business success remain the same. Here are six of them.
1: Authentic Purpose
Every business starts with a purpose of “why we do what we do”. This purpose acts like a North Star for the company and guides every business decision, such as recruitment, customer management, product development, and sales.
With a vital business purpose, you drive your company’s growth and profits. To achieve sustainable success, businesses should regularly re-examine their idea of purpose and ensure that they serve it.
With an authentic and inspiring purpose, your company has
- A constant and consistent sense of focus
- A solid emotional engagement – within the company as well as with the customers and the partners
- A continuous and pragmatic innovation
If you carefully observe, most sales and marketing experts usually talk about Unique Selling Points (USP). In simpler terms, the factor or considerate representation by a seller is why your products and services are different and better than that of your competitors.
Having an authentic purpose gives your company a rise in its USP. When your company has a clear perspective of what it wants to do, it becomes easy to create products and services to achieve that vision. For example, Charles Revson, the founder of Revlon, always said, “He sold hope and not makeup!”
2: A Powerful Brand
If you hope to create a scalable business, you must understand how essential it is to build brand equity and connect with your customer base.
Due to this attachment, your customers will be drawn back to your company, its products, and its services. Building brand identity is about building and sustaining these relationships over time.
Here we give you some necessary rules that will help you connect, shape, influence, and lead with your product:
- Decide your intended target audience. The most obvious way a business can fail is by trying to provide everything to its targeted audience.
- Connect with your target audience. Ensure that you make your customers feel connected with the products and services you provide them. This will ensure that they keep returning to your brand and increase their trust in your company.
- Inspire your target audience. Sending a simple inspirational message to your customers is far better than highlighting too many product features, functions, and ideas.
With a proper marketing plan, businesses can grow their brand identity. If you do not have enough finances for a marketing budget. You can start posting your content on social media and create awareness amongst your target audience that way. Social media marketing is becoming increasingly popular as more and more people use social media more often than any other medium.
3: Partnership and Collaboration
During the initial phase of your business management, handling every aspect of your business yourself is very tempting. Although there’s nothing wrong with employing a hands-on approach, taking on more things than you can handle (especially when you do not have the required experience in that area) can damage your business growth.
In today’s era of the global freelance economy, it is straightforward to find talented individuals. But you need to know where you can find them. Also, a business does not solely function on talent. business also requires sufficient funds to function and continues its growth.
Securing business funds can be a complicated process. However, SMEs can now easily secure funds with the help of alternative finance firms. These finance firms provide funds to SMEs and start-ups and provide the funds at a comparatively lower rate than that of the banks.
For any successful business venture, business owners should know what they want to achieve and put essential resources to accomplish it.
4: Customer Retention
When a company plans to acquire new customers, it is bound to cost five times more than retaining the ones they already have. As a matter of fact, 2 percent of the increase in customer retention has almost similar effects to decreasing a company’s cost by 10 percent.
To frame it in another way, when a company decreases its customer defection rates by only 5 percent, its profits rise by 13 percent to 25 percent (depending on the market your company is functioning within).
A successful customer retention process starts when the company initially contacts the customer and continues to do so throughout the lifetime of the relationship.
In a business ecosystem, countless numbers of organizations and individuals interact with each other in numerous ways. It is due to this ecosystem that companies evolve their capabilities competitively.
Ecosystems are essential for growing your business as they provide the needed structure that supports the businesses within them. In other words, they extend stakeholder-ship out from the company and into the society.
6: Repeatable Sales
In today’s business world, it is not enough to create a unique product and a brand. Such repeatable sales strategies make a business scalable. There is a difference between signing a few new customers and designing and implementing sales processes that could be deployed successfully again and again at an even grander scale.
Sustainable business success is attainable by following these seven fundamentals. If you are looking to grow your business in 2018, make sure you focus on each of these tenets and watch your company thrive. Do you have any questions about sustainable business growth? Leave a comment below or reach out to us for more information.