How an AI Assistant Can Improve Your Business Website
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An AI assistant can incorporate artificial intelligence into your business in a way that makes customers’ lives easier while empowering your human employees. Most companies are already wise to its uses.
In fact, 84 percent are incorporating it in ways, large and small, as this article is written. Now we look at all the ways this can help your business website. Let’s begin!
Your AI Assistant Is Purposeful
Many times, AI is used interchangeably for chatbot. That’s a myth that we need to dispel right away. See, while chatbots are run by rudimentary artificial intelligence, they do not capitalize on all the technology can do.
Chatbots are designed around surface-level AI. They make small talk and offer canned responses, neither of which really do anything to help consumers. And consumers are getting wise to it, with 57 percent of consumers reporting that they have found human interaction to be more helpful in resolving their issues.
AI is capable of so much more. Even with a rules-based model (rudimentary as far as artificial intelligence is concerned), you can do better. These models allow you to direct consumers to the proper personnel at the very least.
Conversational
AI of today can go even beyond the rules-based model, however. Using a process called natural language processing (NLP), AI assistants can hold conversations with consumers.
They’re well-versed in the appropriate primary languages of your customers. They can instantly select from a list of more appropriate responses to what the consumer is asking. As a result, they don’t get tripped up as quickly as rules-based models.
Feeds Your Funnel
One area where artificial intelligence really helps is the sales funnel. It does this by directing the visitor to an end goal.
Using an AI assistant trained in NLP, you can more accurately direct your leads to the area of your agency that can provide them the most insight or value. It essentially streamlines a process that used to take quite a bit of human conversation and staffing.
Empowers Marketing
One part of the sales funnels that significantly benefits from the use of an AI assistant is marketing. First, the AI can determine where the user is in the buying cycle. From there, it can enhance the user experience by making sure the right message is delivered at the right time.
That’s the job of your marketing department. It will come much easier if they know your customer’s questions, concerns, and motivation ahead of time.
Sets Up Sales for Success
Your sales department is another part of the funnel that can significantly improve its performance thanks to the presence of AI. Rather than scheduling appointments or figuring out what a customer does (or does not) know about the product or service, they can have these specific inputs ahead of their conversations.
The sales team can meet your leads where they are. This makes them respectful of the lead’s time and gets to the root of areas for concern and buyer hesitancy.
Educates Customers
Incorporating an AI assistant into website usability means being able to educate customers better 24/7. AI assistants can better respond to the numerous questions and confusions surrounding a product or service.
They are available to address those details better than a generic chatbot. While some industries have a shorter learning curve, it delivers a great deal of peace of mind knowing that your AI assistant has got this whenever and wherever needed.
Boosts Engagement
An AI assistant that can respond to comments, questions, and concerns will improve a consumer’s level of engagement with your company. Engagement leads to sales. Engagement leads to word-of-mouth marketing.
There’s a reason that high engagement brings high dollars to ad platforms and influencer marketing. It’s because engagement has real value. Your AI assistant will only increase the likelihood that yours will go up.
Is Open 24/7
Improving a website is easy when you offer an NLP AI assistant. That’s because you’re better equipped to address customer questions on their time instead of yours.
They will feel taken care of, even if they approach you at 2:30 AM. That’s because they are getting intelligent answers or directions for where they are in the sales funnel. They may or may not know they’re talking to artificial intelligence, but they’ll be satisfied with the results regardless.
As for you, you develop a reputation of being able to help any time of the day or night. This will only improve your brand in the eyes of consumers.
Allows for Customization
AI assistants can do their work through the method that your customers prefer. You can set them up to be effective through messaging apps, text messages, phone calls, or any other form of technology your customer chooses. This customization will make your company seem like it can meet the customer anywhere they are.
Equips Employees
Your AI assistant doesn’t just answer your customer’s needs. It helps your human employees to better respond to whatever the AI can’t. Maximizing the efficiency of human talent is a goal that every business website should put at the top of the order.
Helps You Integrate
Last but not least, incorporating an AI assistant into your website will ensure that your site is set up to learn as it goes. AI only gets better with time.
Making it a part of your workforce now will only make it more effective in the days and years ahead. That’s because it will have more time and data inputs to learn the language and intricacies of your industry.
AI Assistant Is a Force Multiplier
By now, you should be able to see the difference between an AI assistant and a chatbot. You should know why it’s essential to your customers and your team to instill technology that can adapt to natural language processing and improve its intelligence over time.
AI-done-right isn’t a job-killer but a job-enhancer. Use this technology to your advantage as you set out to qualify leads, grow sales, and respond to customer needs. For more business technology hacks, check out some of our other posts.
