A Quick Guide On How to Boost Hotel Sales
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Hotels naturally experience an ebb and flow in business sales. Occupancy rates are much higher in the summer and during other popular travel times. However, it can be tough to get by during the off-seasons.
Just as importantly, the prevalence of COVID 19 has crushed much of the travel industry, including hotels. Fortunately, we seem to be pulling away from the COVID pandemic and things are returning to normal.
The question now is how to boost sales and increase occupancy in your hotel. We’re here to provide a few suggestions. Keep reading for a quick guide on how to get your hotel back on the map and thriving with guests.
Improve Your Website
First, let’s focus on your website. The more user-friendly it is, the more people you’re going to have booking rooms at your hotel.
Primarily, you need to make sure your website is optimized for mobile devices. Almost 9 in 10 Americans have smartphones, and that’s exactly what they’ll be using to find hotels while traveling through your area. If your website is hard to use on a mobile device, they’ll quickly abandon your hotel and find one of your competitors.
Boost Your Local SEO
Next, let’s talk about how to boost sales by driving online users to your website. For this, you need to invest in your local SEO strategy. Search engine optimization is the coding used by search engines to find the most relevant content online.
For example, if someone in your area is searching for hotels, your website SEO will dictate whether or not they find you. Increase your website traffic by focusing on local keywords that relate to your city, town, and county. You should also use conversational keywords like “near me.”
Affiliate With Other Local Businesses and Attractions
Affiliating with local businesses will help expand your hotel awareness in the community and among travelers. When travelers go to local restaurants or attractions, they’ll likely ask the locals about the best hotels in the area.
By affiliating with these local businesses, you can ensure your hotel is getting referrals to increase occupancy. In return, your hotel can also refer those attractions, restaurants, and other businesses to your guests.
Work With Social Media Influencers
Finally, if you’re trying to boost sales, the last thing you should do is cut your marketing budget. If you’re limited on funds, now might be a good time to look into an SBA hotel loan to provide business capital.
Then, you can work to improve sales by investing in paid marketing strategies. One strategy we recommend is social media influencer marketing.
You can pay social media influencers in the travel niche to promote your hotel. You can either pay them in cash for each post, provide them with an affiliate link in which their followers can book rooms, or let them stay at your hotel for free.
This strategy is fantastic for hospitality businesses. Social media influencers have a great deal of pull over their followers.
Looking to Boost Sales for Your Hotel?
As you can see, there are several ways you can generate leads for your hotel to increase occupancy rates, even during the slow seasons. Follow the tips listed above to boost sales to get started. And if you need more marketing tips, we have more to offer.
Check out some of our other articles while you’re here to find more great business advice. Our website is full of marketing insight created for business owners like you.
