What Is Local SEO? A Quick but Complete Guide
Today there are over 1.5 billion websites around the world. Out of this, there are about 200 million active websites.
In this sea of competition, you might wonder how to make yourself stand out, especially when you’re a local business. The good news is that there’s something called local SEO.
You might ask yourself, what is local SEO? You’re in luck! Read on to explore what local SEO is, and how it can make your business stand out, locally.
What Is Local SEO?
You might ask yourself, should I use local SEO services? Well, if you’re a company that targets local customers, then the answer is yes.
First, many searches on Google tend to be local. Many of those people searching for something local will tend to visit stores that day.
How Does Local SEO Work?
When someone types in a keyword (sentence or phrase) into a search engine, Google will pull up relevant sites matching their search.
Google also has a different ranking system when it comes to local SEO. This can include shares on social media, Google My Business, keywords in online reviews, what others say in their reviews about you, etc.
Local SEO Benefits
First, it’s a way to increase your site’s traffic, get more leads, and build more trust. It’s a great way to generate more revenue since more customers are visiting your store.
If you have an online storefront, it’s a way to drive traffic to that as well. This can mean an increase in phone calls, visits to your site, and helping your business to stand out from the competition.
What Are Local SERPs?
This is short for search engine results pages. This is when someone searches for something while making it local. This can be New York bagels, hats in San Francisco, etc.
This can include organic results, a local map including different companies, etc. There are also rich results. These are images, app packs, videos, etc.
Who Won’t Benefit From Local SEO?
If you’re a local author, eCommerce shop, private online seller, or a business that doesn’t share their local details, then local SEO might not be right for you. Restaurants, plumbers, and doctors can benefit from local SEO since they’re local businesses.
The good news is that if you understand keyword research then you’re a step ahead! Keep voice searches in mind as well since people might say, find a lawyer near me, instead of typing lawyers in New York City.
Answering the Question To, What Is Local SEO?
Now that you’ve explored this guide, you should be able to answer the question, what is local SEO? Take your time coming up with a solid strategy for your SEO plan, and if you need help then reach out to SEO professionals.
Would you like to read more marketing content with businesses in mind? Check out our other articles on our site today!