7 Effective Tips for Designing a Business Logo
Businesses will spend millions of dollars designing a logo. Why? Because a good logo is a calling card, an identifier, and a cultural landmark all at once.
Think of the Apple logo or the McDonald’s golden arches. Wherever you see them, you immediately know what they are and what they refer to. They’re a shared part of our language because they’re simple, expressive, and timelessly stylish.
A good logo is like reserving a new space for your company on the alphabet: immortalizing your brand in the annals of memory. A bad logo, on the other hand, gets laughed at on Twitter for a few days before it’s forgotten.
So let’s look at our 7 top tips for designing a business logo, shall we?
1. Use Multiple Meanings
When it comes to logo design tips, cleverness is key. It’s no use just slapping a shape onto a piece of paper and writing ‘Business Name’ in the middle of it. You need to tell customers what your company’s called, but also what it’s about.
2. Colors Have Connotations
Bear in mind what colors mean to people before you use them. If you fire up your logo software and splash blue everywhere, people will associate your brand with placidity, calmness, even sadness. That might be great for a spa; it’s less great for a Mexican restaurant.
3. Use a Good Design Tool
A logo designer is only as good at their tools, so make sure you use the best one. When it comes to how to make a logo online, you can find yourself seriously hampered if you go for the wrong option. That’s why you need to use the best free logo maker around to sketch out your ideas before you commit.
4. Pay Attention to Typography
To put it simply, your logo’s no good if no one can read the name of your company. Choose a nice, stylish, and readable font to ensure clarity.
5. Keep It Clean
A common error is to overload your logo with words and symbols so as to communicate as much meaning as possible. Avoid that. Designing a logo means keeping it clean and minimal, using empty space as an artistic tool.
6. It Doesn’t Just Live On Your Screen
Sure, it might look great on your tablet, but how will it look hanging above the store window? Think about potential contexts to make sure you’re designing a business logo that can live anywhere.
7. Get Feedback
Great art isn’t made in a vacuum. Solicit feedback from friends, coworkers, bosses, and even customers to make sure you’re maximizing your brand’s appeal.
Designing a Business Logo: Harder Than It Sounds
And that, dear reader, is our list of handy tips for designing a business logo in 2021. So long as you keep all these things in mind, you’ll end up with a logo that’s clever, stylish, and enduring.
Who knows? You might even have the next golden arches on your hands.
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