What Is Data Visualisation & How Is It Used in Business?
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Data visualisation is the process of turning data into visual representations to make it easier for people to understand what the data means. It’s used by millions of businesses every day: in presentations and reports, dashboards, and maps.
Humans are visual creatures; we can often spot patterns or trends much quicker when we see them visually. Power BI, Google Charts and Zoho Analytics are just some of the top data visualisation tools businesses use.
This blog post will answer what data visualisation is and how it can be used in your business, so you can start visualising your way to success!
What Is Data Visualization?
Data visualisation is what you see in data reports, presentations and dashboards. It’s what makes finding insights from your information so much easier – especially when there are numbers involved!
Businesses are beginning to realise the impact data has on their work, whether it be in marketing, sales or even internal operations – and what better way of showing the significance of this than through compelling data visualisations?
How Is Data Visualization Used In Business?
There are several ways that businesses have been using data visualisations for success. For one, it helps to simplify what’s going on at a particular point in time and what’s happened previously – allowing the reader to get an accurate picture of the current situation.
Data visualisations can also be used when conducting market research; for example, it might help a company understand what its customers think about their products or services by allowing them access through an interactive visualisation on one of their websites.
Here are a few more ways that data visualisation is used in business:
Dashboards
Dashboards offer a snapshot of what’s going on in an organisation at any given time. Data visualisations help to simplify what could be hundreds of rows and columns of data into something manageable for users to digest quickly, such as a number of percentage breakdowns across different departments or business functions.
Employee Insights
As mentioned previously, data visualisations can be used to conduct market research and what better way of getting the insights you need than through interactive visualisation. Visualising employee information could give you an idea of what benefits are most important to them or what they think about specific issues within their company.
Sales Reports
Sales reports are what most businesses work towards each month and what makes them successful. Data visualisations can show how a company is performing against its targets in real-time, with up-to-date information on where they need to make changes or what’s going right for their efforts.
Marketing Metrics
Visualising marketing metrics can help businesses understand what’s going on from a customer perspective, from how many new customers they’ve acquired to their best marketing campaign. It can also provide you with the insight to make changes and improve your business strategy for future campaigns.
Website Activity
Creating visual reports on website activity can help businesses see what’s popular and what isn’t. For example, they might find that more people are looking at blog posts than visiting the shop page or reading about specific products. It could also show how many new customers have come to them directly through a website campaign – great for measuring ROI!
Customer Metrics
Customer metrics like demographics, what language they speak, and where in the world they’re located can all be visualised to provide a better picture of what your customers look like. It could also show what countries or cities are interested in what you offer – great for targeting future campaigns!
There are many more ways to use data visualisation in business, making it so popular among companies, big or small. Visualising what’s happening can help you make better decisions and improve how your company is run.
Benefits Of Data Visualisation For Business
By now, it’s hopefully become clear what data visualisation is and what data visualisation is used for in business. But what are the tangible benefits?
Data visualisations come with many different benefits, from simplifying what might have been complex information to giving insight into developing situations.
These are just a few more benefits of data visualisations for business:
- It’s easier to present data and tell compelling data stories
- Complex processes can be made simpler through data visualisation
- It’s easier to spot trends and gain insight when data is presented visually
- Data visualisations give businesses the tools to make better business decisions
- It can highlight what data you need to take action on in certain situations
- Visual reports help improve sales, marketing and customer service efforts
- Tools like Power BI mean you don’t need data analysts, statisticians or IT
These benefits make it easy to see why data visualisation has become and is incorporated into many businesses worldwide.
Should I Learn To Data Visualisation?
Data visualisation is what’s trending in the business world today, and for a good reason. To get an edge on your competition, it’s crucial to start learning what data visualisations are and how they work – this will give you a massive advantage over other businesses who aren’t aware of what’s going on with their company analytics!
Visualising information allows you to quickly grasp what’s going on with your data – whether that be significant amounts of textual info or numbers that are difficult for the human brain to compute. This skill will become even more important in the future as businesses become more data-driven.
Conclusion: Using Data Visualisation In Business Uncovers Deeper Insights
Whether you want to present historical data or forecast future trends, data visualisation tools like Power BI and Zoho Analytics make it easy for businesses of any size to do just that.
Not only does this help to improve internal processes and deliver a better customer experience, but it can also lead to more informed decisions about what your company needs moving forward – which is why we believe that learning what data visualisation is and how it can be used in a business is a must.
