The Top Benefits of Giving Out Product Samples
Handing out product samples is a time-tested strategy that many companies use to expand their clientele and advertise to potential customers. People at booths and kiosks hand out little versions of their products, hoping to entice buyers.
But does it really work? What are some product sampling benefits? Here are some product sampling tips to consider for why you should use this strategy to grow your business.
The Advertising Works
When given the chance, almost everyone will try a free sample. Some studies show that more than 90 percent of customers will take a product sample if offered.
That’s huge! Most advertisers can only dream of such a market reach with their ads and messaging. The key to marketing is first and foremost to make sure your customers know about your product, and samples are pretty much the best way to go about it.
A product sampling agency can help you maximize the advertising benefits. They know how to best use and distribute product samples in a way that will maximize customer engagement. It might be worth looking into product sampling agencies!
And if someone knows about your product, you’re on the first step towards them buying it and becoming a steady customer. Just handing them a sample gets you over the hurdle of trying to make them realize your product exists. You can go straight into the second challenge: making them like the product enough to buy it.
The Product Works
At this point, the hope is that you have a great product. (If not, you may want to rework some things before you dive too deep into this.)
By giving out a product sample, you let the product speak for itself. Not only do people know the product exists, they know what it is like. Whether you’re selling potato chips, lotions, or socks, people won’t have to question whether the product is any good.
This gives the customers the chance to see whether they like it without having to sink any of their money into the process. They’re already like mini customers, using your product and considering getting it again. You’re about as close as you can get to having them as new, real customers!
It Builds A Connection
Even if they don’t buy the product today, they now have a connection with you and your product. Maybe they take the sample home and use it, or they think about how good the food was.
Your company and the customer now have a strong tether. You don’t need to advertise to make this customer know you exist, and you don’t have to make them wonder what your product is like.
There are still things you can do to strengthen the connection and possibly get them to buy your product, like offering discounts or coupons. But honestly? The ball is in their court now, and if your product is worthwhile, it’ll speak for itself.
Learn More About Product Samples!
If you’re interested in finding out more about product sampling advantages, how to use product samples effectively, or how to improve your business, we’d love to help!
Feel free to contact us with any questions or concerns you might have. We’ll do our best to get you taken care of and help you continue to grow your business.