With increased digitization, there comes a greater need for digital marketing as well, especially when it comes to your content strategy. The competition is only going to get tougher, so you need to be prepared to meet the challenge if you want your website (which is going to be your main link with clients, if it’s not playing that role already) to rank well.
In today’s digital age, any business that is not taking advantage of digital marketing will face a fast and financially painful death. Again, it’s a matter of when not if. This scenario is one that is all too real in an already ultra-competitive business industry.