The Business of Beauty: Redken Hair Products and Their Global Salon Strategy
In the competitive world of professional haircare, Redken hair products have carved a niche for themselves by blending scientific innovation with strategic global branding. As part of the L’Oréal Professional Products Division, Redken has become synonymous with salon-grade quality, trend-driven innovation, and a powerful education-centric approach. But what truly sets Redken hair products apart is its global salon strategy—a business […]