Most companies buying outdoor advertising are flying blind. They pick a billboard, they pay the fee, and they hope. Maybe the sales numbers tick up in the following quarter, maybe they don't, but proving a direct link between the board on the N1 and a customer signing up at 11pm [...]
Read MoreIf you look around a kitchen, a kirana shelf, or a delivery box, plastic is everywhere—for good reason. It’s light, durable, cheap, and sanitary. The trouble starts after we’re done with it. Understanding the real causes of plastic pollution isn’t about shaming individuals; it’s about recognizing the incentives, designs, and [...]
Read More
There is a saying that “Entrepreneurship is living a few years of your life like most people won’t. So that you can spend the rest of your life like most people can’t and this holds true for every beginner who is vying for a career in entrepreneurship. What people assume by the term entrepreneur is that they are the rich […]