The haircare industry has witnessed exponential growth in recent years, with a key segment gaining considerable attention: products for dry and damaged hair. This market is booming, fueled by the increasing awareness of hair health and the rising demand for products that address specific hair concerns, such as dryness, breakage, and damage. As a result, brands need to understand the […]
In the competitive world of professional haircare, Redken hair products have carved a niche for themselves by blending scientific innovation with strategic global branding. As part of the L’Oréal Professional Products Division, Redken has become synonymous with salon-grade quality, trend-driven innovation, and a powerful education-centric approach. But what truly sets Redken hair products apart is its global salon strategy—a business […]
The beauty industry has witnessed significant changes over the past few decades, and the haircare sector is no exception. Consumers today are more conscious than ever about the products they use on their hair, seeking solutions that are not only effective but also nourishing and environmentally friendly. One brand that has consistently pushed the envelope in this space is Milkshake. […]